Search Engine Marketing (SEM)

Search Engine Marketing?

Eins Digital Saskatoon Search engine marketing (SEM) is an umbrella term for all digital marketing efforts that are executed to improve your website’s visibility in search engine result pages (SERPS). The end goal of SEM is to attract increased quality traffic to your site that is likely to result in conversions.

In order to carry out a results-optimised and cost-effective SEM strategy, both your SEO strategy and PPC activity need to be fully aligned and operating in cohesion. That’s exactly what AndMine helps our clients achieve.

We also take into account your geo-location and target demographic to ensure that we are covering relevant search engines other than Google like Bing, Yahoo and other search engines.

Why SEM Is Important?

Why SEM Is Important
Difference SEM vs SEO
Quality vs Cost
SEM Benefits

SEM Platforms

Pay-Per-Click (PPC)
Google Ads & AdWords
FaceBook Ads
Bing Ads
Other Search Engine

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Our Approach to SEM

SEM will help get your site noticed much quicker and cut out some of the steps of SEO.

Traffic Using SEM

No matter how flashy your site happens to be if you are not getting enough traffic to it, you might as well not bother. The simple fact is that it takes far more than flash and gimmicks to bring the kind of website traffic you need to generate quality leads that become conversions.

Marketing Using Search Engines

SEM includes not only this in the overall package, but includes programmes such as pay per click and the use of Google AdWords to achieve the best possible search engine page ranking for your site. In our case, this means the first page of all major search engines.

Expert local Gurus

When it comes to SEM, Eins Digital skilled optimizing teams of experts can boast many years of experience in the field of optimization. Not only will we develop the best selection of keywords, we will buy the right AdWords & create the most valuable content available for your particular niche.


Put Our Unique Data- Driven Approach to Work and uncover the best-fit strategy for your business.

Search Engine Marketing

We will work closely with you to understand your unique business challenges and apply a unique search engine marketing expertise for your brand.

Search Engine Optimization

In times when everyone wants to be on top of the search engine results list, we help you create remarkable and increasing visibility in the organic search results.

Pay-Per-Click Management

Eins Digital PPC management services in Saskatoon it help you manage your keywords, advertisements and budget - giving you complete control over your marketing.

Content Strategy & Marketing

Eins Digital Content drives the online world. From onsite to offline, we are here to help you reach your target audience with powerful and influential content marketing.

Analytics & Reporting

We love ‘eating’ data and analysing the insights that are related to your users, customer journey or attribution - making the most of your search engine marketing (SEM) strategy.

Competition Analysis

Eins Digital perform a comprehensive review of your top-ranked competitor. We find out why your competitor are ahead of you—and what changes you need to implement to beat them.